Shooting new developments requires a great photographic eye, but the photos need to ultimately sell luxury homes. Having photographed over 100 new developments in New York city over the last decade has taught me a lot about telling a story. The most recent new development story I was hired to tell was that of the iconic Woolworth Tower Residences in Manhattan. These great homes are represented by the wonderful Stan Ponte and his team at Sotheby's International Realty.
The history is rich through out the building and the views are incredible. The challenge of bringing to the life the large living rooms and the details of finishes was a lot of fun. This project was featured in Architectural Digest and you can see more photo at the link below: